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In 2006, two brothers founded YETI Coolers with a simple mission: build the cooler they would use every day if it existed. One that was built for the serious outdoor enthusiast. One that could take the abuse they knew it would be put it through out in the field and on the water. One that simply wouldn’t break. Their product innovation came from necessity and first hand experience. Today, YETI products perform when it matters most - whether that be an excursion into the remote Alaskan wilderness, chasing redfish on the Gulf coast, or just getting together with friends in the backyard.