At Kuhl, the focus is on the product and only the product, which opposes the logo-driven norm. Kuhl set out to demonstrate how original ideas lead to creating the best outdoor lifestyle clothing. Every contributor to the brand comes with an outdoor lifestyle. Kuhl people ski, mountain and road bike, backpack, camp, mountaineer, and travel world-wide. At Kuhl, the passion remains to get outdoors and have fun. Kuhl is what it means to be comfortable and relaxed in the challenging environment of life and sport.